Core Solution
VESPAS Processing Engine
Validate
Our process starts by validating every record in your database. This step is especially crucial for master data. We validate against our Global Identity graph, which is built using a proprietary, multi-source methodology that is paired with observational data to verify the accuracy and authenticity of each record.
Enrich
Once validated, our enrichment process can add layers of data to your existing records. Again, we use proprietary technology to avoid overwriting existing values thereby delivering accurate and actionable data customized to your business needs.
Standardize
We standardize to our client's specifications, but in lieu of established criteria, we match against ISO 8000 to enforce uniformity across all data sets. This step is crucial for accurate segmenting, reporting, and analysis.
Purify
Although every step of our process is vital to overall database health, few aspects of data quality are more important than preventing duplicates. Our purify step is unparalleled in its ability to ensure unique values, even in the most remote edge cases.
Authorize
With increasing emphasis on data privacy and user preference, this checkpoint is vital. Gaining and managing consent to communicate is one of today's most important data management tasks. We provide a turnkey structure for maintaining compliance and ensuring the highest ethical standards are practiced in your data interactions.
Segment
Deliver actionable data to your downstream systems via our AI-enabled segments. Output audiences for personalized experiences, offers, or other marketing tactics. Enhance your reporting with actionable intelligence segments.
Master Data Management
For Marketing and RevOps
Target your audience and deliver the right message to the right person at the right time!
Those words (or some form of them) have likely appeared in every Martech sales deck since the early 2000s – but the reality is quite different. Marketing and Revenue Operations professionals have struggled and continue to struggle with realizing this vision. For many, it remains a dream, but that is about to change.
With our VESPAS processing engine, you can validate, enrich, standardize, cleanse, dedupe, segment, and manage privacy with one platform. No more complex or clumsy integrations, no more time spent on matching non-standardized values to create segments, and NO MORE DUPLICATES.
Master Data Management for Marketing and RevOps changes the game.
- Validation, Enrichment, and Standardization
- Achieve Real-time 360° Records
- Deduplication (that actually works!)
- AI-Guided Data Governance
- Privacy and Preference Management
- Unified Reporting and Automation
AI-Ready Data
For Optimizing Technology
Artificial intelligence only works when your actual 'intelligence' (data) is accurate. Data reliability is the cornerstone of successful AI models.
Why would you go through the time and expense of implementing an AI solution trained on bad data? The fact is, you wouldn't. But only if you knew that your data was bad.
AI prediction models rely on historical data, making the Accuracy and Reliability of your data the foundation for successfully implementing an AI solution. Clean data is critical for efficiency in the convergence of machine learning algorithms, helping to remove biases and ensuring that AI prediction models are fair and represent real-world scenarios.
Yes, data drives AI, but clean data makes AI soar.
- Accuracy & Reliability
- Efficiency
- Avoiding Bias
- Interpretability & Trust
- Resource Optimization
- Enhance Generalizations
- Regulatory Compliance
- Better Use Experience
The DataGence VESPAS processing engine can help you make your data AI ready, train your AI model, and realize the value of your investments in this game-changing technology.